Case Study: Avanade achieves deeper market and startup insights with CB Insights

How Avanade Leverages CB Insights to Explore New Opportunities

Avanade, a global provider of digital, cloud, and advisory services, needed a better way to evaluate emerging technologies, vet startups, and spot new market opportunities across fast-changing areas like decentralized digital identity and the metaverse. The company turned to **CB Insights** for research, market maps, collections, patent search, industry news, and company/competitor data to replace surface-level analysis with more objective, comprehensive insights.

With **CB Insights**, Avanade’s Emerging Technologies team was able to quickly compare vendors, track investment trends, and identify viable startups to support client transformation. The platform also helped them connect with new companies faster—one team member met with a new company within a week using Connect—and strengthened Avanade’s ability to monitor capital flows and make more confident, data-driven decisions at scale.

Avanade

Cristy Stone

Research Lead