Case Study: Wowza Media System cuts cost-per-lead by 30% with CB/I Digital paid advertising

Wowza Media System cuts cost-per-lead by 30% with CB/I Digital Inc.

Wowza Media System, a global leader in streaming technology, faced a challenge with an overly complex and difficult-to-manage digital advertising structure that was hindering their returns. They engaged the vendor CB/I Digital Inc. to streamline their paid advertising efforts and improve lead acquisition.

CB/I Digital simplified and optimized Wowza's existing Google and Bing search campaigns to increase quality scores and reduce costs. They also launched new advertising channels on Facebook and LinkedIn. As a result, CB/I reduced Wowza's cost-per-lead by 30% for search campaigns and tripled the number of leads from display campaigns, achieving these significant gains within just two months of the partnership.

Wowza Media System