Case Study: Viber boosts Public Chat followers with CB/I Digital's PPC campaign

Viber boosts public chat followers with CB/I Digital Inc. through PPC

The customer, Viber, an instant messaging app, faced the challenge of increasing followers for influencers on its new "Public Chat" feature. They enrolled the vendor, CB/I Digital Inc., to run a strategic paid advertising campaign to meet this key performance indicator despite restrictions on available advertising channels.

CB/I Digital implemented a comprehensive PPC campaign using SEM, Google Display Network, and Facebook click-to-website ads. The vendor successfully reached the established KPI and performed the campaign very well, achieving the goal of obtaining more followers for Viber's influencers.

Viber