Case Study: The Beauty Institute boosts student applications with CB/I Digital's SEO, PPC, and website development

The Beauty Institute reduces cost-per-lead in a month with CB/I Digital Inc.

The Beauty Institute, a top-tier beauty school chain, required a high volume of student applications weekly to maintain profitability and support its expansion into new states. Their challenge was to develop a new website and an effective advertising strategy that was responsive on mobile devices, while also preserving their existing search engine rankings during the transition. They engaged CB/I Digital Inc. for website development and digital marketing services.

CB/I Digital Inc. implemented a comprehensive solution, building a premium WordPress multi-site and a new mobile site to improve the user experience and facilitate multi-location management. They executed a deep SEO relaunch to protect organic traffic and used hyper-targeted PPC campaigns to improve lead quality. As a result, CB/I Digital successfully drove a significant number of applications and remarkably reduced the cost-per-lead within a month of refining the SEM campaigns.

The Beauty Institute - Schwarzkopf Professional