Case Study: Sleeper boosts engaged user acquisition with CB/I Digital's paid advertising

Sleeper cuts cost per install by 91% with CB/I Digital Inc.

Sleeper.app, a cutting-edge fantasy sports platform, faced the challenge of unsustainably high costs per qualified user during periods of rapid scaling, which threatened its growth. CB/I Digital Inc. utilized Paid Advertising to address this challenge and help Sleeper acquire new installs.

CB/I Digital implemented a strategic approach by leveraging Google UAC algorithms and optimizing for custom goals like "create a league" and "invite a friend" to attract more engaged users. The results were remarkable, with CB/I Digital driving down the cost per install by 91%, the cost per new league by 90%, and the cost per invite to a league by 89% within the first two months.

Sleeper.app