Case Study: Jeenie increases app engagement 12X with CB/I Digital Inc.

Jeenie increases app engagement 12X in 4 weeks with CB/I Digital Inc.

Jeenie, a VC-backed mobile startup providing on-demand interpreters, faced a significant challenge with user engagement. Despite a steady stream of app installs, users were not interacting with the app or using its core call-in feature, which hampered the company's growth. To address this, they partnered with CB/I Digital for its paid advertising services.

CB/I Digital implemented a strategic shift by focusing on engagement over installs. The solution involved changes to audience targeting, ad copy, the App Store page, and the mobile onboarding experience. As a result, CB/I Digital helped Jeenie increase weekly user calls by 12x (+1100%), grow paid calls by 10x (+900%), and reduce cost-per-call by over 90% within just four weeks.

Jeenie