Case Study: Ippolita boosts revenue and organic traffic with CB/I Digital

Ippolita boosts revenue 67.11% with CB/I Digital

Ippolita, a high-end jewelry brand, faced challenges in scaling its revenue and increasing organic traffic amidst strong competition and a low product inventory. Their category pages underperformed compared to product pages, and non-brand keywords were highly competitive. They partnered with CB/I Digital Inc. for Paid Advertising and SEO services to address these goals ahead of the BFCM season.

CB/I Digital Inc. implemented a solution focusing on high-AOV products, restructuring campaigns with their Playmaker AI technology, and optimizing product feeds. For SEO, they concentrated on optimizing product pages for non-brand keywords and enriching collection page content. As a result, Ippolita saw a 67.11% revenue increase from PPC in two months and a 90% YoY increase in Google Revenue. SEO efforts led to impressive top rankings for high-volume keywords and significant growth in top search positions within six months.

Ippolita