Case Study: GrabTaxi boosts app user acquisition and email engagement with CB/I Digital

GrabTaxi boosts PPC and email engagement with CB/I Digital for 2.5 million users

GrabTaxi, a leading taxi booking app in South East Asia, faced challenges with its paid advertising and email marketing. The company hired CB/I Digital Inc. to optimize its PPC campaigns, which were struggling to effectively track and acquire iOS app installs, and to improve its weekly email newsletters that had issues with calls-to-action and compatibility.

CB/I Digital Inc. optimized GrabTaxi's PPC campaigns to reduce the cost-per-install for both Android and iOS users and also set up new campaigns for marketing and branding. For the email program, CB/I Digital reviewed each newsletter, suggested changes, and performed final testing to improve open rates and click-through rates.

GrabTaxi