Case Study: Dolce GLOW by Isabel Alysa achieves higher ad performance with CB/I Digital Inc.'s paid advertising solution

Dolce GLOW by Isabel Alysa boosts paid search ROI with CB/I Digital

The customer, Dolce GLOW by Isabel Alysa, a beauty brand known for its high-quality tanning products, faced the challenge of significantly increasing its customer base within a niche market. To reach new customers and improve revenue, they partnered with vendor CB/I Digital Inc., which deployed its proprietary Playmaker AI-based solution for Paid Search advertising.

CB/I Digital implemented its AI solution to optimize bidding costs for paid search campaigns while maximizing the return on ad spend. This strategic approach allowed the vendor to efficiently manage the advertising budget, directly addressing the client's goal of revenue growth and customer acquisition in a competitive niche.

Dolce GLOW by Isabel Alysa