Case Study: AARP Life Reimagined Achieves 56% Organic Traffic Growth with CB/I Digital SEO

AARP - Life Reimagined boosts organic search traffic by 56% with CB/I Digital Inc.

AARP, a nonprofit organization empowering people aged 50 and above, faced disappointing traffic for its Life Reimagined lifestyle content platform despite having a large content library. They engaged vendor CB/I Digital Inc. to invigorate the site through SEO services.

CB/I Digital Inc. implemented a solution that included a content discovery strategy to re-optimize over 2,000 pieces of existing content and applied advanced on-page SEO and technical fixes to the site's structure. This strategy resulted in a significant increase in traffic, achieving a +56% year-over-year growth in organic SEO traffic and top rankings for popular search terms.

AARP - Life Reimagined