Case Study: Wesco achieves 1.6% same-store growth with CB4

Wesco increases same-store growth and develops a consistent customer experience with CB4

Wesco, a family-owned convenience store and fuel retailer with 52 locations, needed a more efficient way to maintain a consistent customer experience across stores. The company struggled with operational issues such as incorrect ticketing and signage, out-of-stocks, unexecuted planograms, hidden SKUs, and promotion execution, while store walks were too labor-intensive and only done twice a month. Wesco turned to CB4’s pattern-recognition and machine-learning software to uncover store- and SKU-level issues using existing POS data.

CB4 implemented its solution across all Wesco stores, with training completed in a single day and the system generating recommendations within two weeks. The platform helped store managers correct thousands of operational issues and identify new merchandising opportunities, contributing to 1.6% same-store growth and full ROI transparency through dashboards. CB4 also helped Wesco improve pricing and promotion execution, planogram compliance, and overall in-store performance.

Wesco

Joe Gauthier

Director of Operations