Case Study: Heinen’s boosts product availability and sales with CB4

How Heinen’s uses CB4 to increase net sales, enable store managers, and uncover valuable store-level insights that would otherwise be lost

Heinen’s, a 23-store grocery chain with 3,500 employees, wanted to improve product availability—their single most important driver of customer satisfaction. They turned to CB4’s AI tool to help store managers uncover floor execution problems that were limiting sales of high-demand SKUs at the store level.

CB4 analyzed Heinen’s raw POS data and, every two weeks, identified underselling items and guided managers on corrections around inventory, placement, signage, labeling, and merchandising. The results included an average of $47,826 in added revenue per store per year, with store directors spending just 1.5 hours per month on CB4, while also improving communication and surfacing actionable store-level insights.

Heinen’s

Jeff Heinen

Co-President