Case Study: Handy Mart boosts sales and product availability with CB4

How Handy Mart store managers turn underselling SKUs into star performers

Handy Mart, the 39-store convenience chain owned by EJ Pope & Sons, wanted a better way to improve the in-store experience and make sure customers could easily find the local favorites they wanted. Before CB4, store managers mainly relied on regional top-sellers lists, which left most of their 2,000+ SKUs unmonitored and made it harder to spot issues affecting sales.

CB4 analyzed Handy Mart’s POS data with AI to identify high-demand SKUs that were underperforming at each store, then guided managers to fix issues like out-of-stocks, misplaced products, weak signage, and pricing problems. With CB4, Handy Mart expanded SKU coverage from 100 to 431 items touched, uncovered more than 7,600 issues, and increased net new revenue by $25,359 per store in Year 1, reaching $590,000 in Year 1 and $989,000 in Year 2 across 39 stores.

Handy Mart

Tony Noonan

Vice President of Retail Operations