Case Study: Dash In boosts in-stock performance and same-store sales with CB4

How CB4 Spotlight helps Dash In identify store-specific demand trends using their own POS data

Dash In, a mid-Atlantic convenience store chain owned by The Wills Group, wanted to improve customer experience across its 50+ stores by making products easier to find, better presented, and more consistently in stock. Working with CB4, the company used its own POS data and machine learning to identify store-specific demand trends and uncover hidden issues affecting sales.

CB4 analyzed Dash In’s POS data store by store, flagged underperforming SKUs each week, and guided managers to fix issues such as missing stock, poor presentation, labeling problems, and misplaced products. The program helped Dash In uncover and fix thousands of issues, drove a 2.05% increase in net new sales in 2019, and delivered a 32x ROI.

Dash In

Brian Chase

Senior Director Retail Operations