Case Study: Associated Food Stores improves store execution and drives net sales with CB4

How AFS onboarded the technology in just 6 days and fixed hundreds of issues in the first month

Associated Food Stores (AFS), a grocery retailer with 39 stores and a 500-store wholesale operation, wanted to invest in new in-store technology to improve shopper experience and store execution, but limited IT bandwidth made implementation a challenge. AFS turned to CB4 to help uncover costly execution problems and provide store directors with actionable, data-driven recommendations.

CB4 implemented its technology in just 6 days, integrating weekly POS data feeds and training executives, district managers, and store managers through short classroom and web-based sessions. The results were strong: AFS solved 639 issues in the first month, achieved a 95% response rate, and was on track to resolve 19,782 issues chainwide in the first year, with projected revenue uplift of $71,794 per store.

Associated Food Stores

Wade Judd

Chief Information Officer