Case Study: twofour54 triples hires and cuts recruitment costs by 80% with Cazar Sniperhire

How Abu Dhabi’s new media company tripled the amount of hires and reduced recruitment costs by 80%

twofour54, Abu Dhabi’s media and entertainment company, needed a centralized, cost-effective recruitment solution to attract specialized talent across production, development, print, and other media functions. The challenge was to persuade both media partners and top candidates that Abu Dhabi was a long-term hub for world-class media creation, while managing hiring efficiently and consistently.

Cazar implemented its Sniperhire e-recruitment platform with a bespoke careers portal for twofour54, integrating job boards and agencies into a single system with applicant screening, scoring, and ranking. The results were significant: time-to-hire fell by over 30% within nine months, recruitment costs dropped by 80% while hiring tripled, ROI was achieved within three months, and twofour54 built a talent pool of 13,000 CVs, including more than 2,000 UAE nationals.

twofour54

Ebraheem Budebs

Talent & Development Manager