Case Study: Tallink Star Shuttle achieves streamlined onboard digital signage and dynamic menus & pricing with CAYIN Technology

Tallink Star Shuttle - Customer Case Study

Tallink Star Shuttle launched the new M/S Star ferry to serve up to 1,900 passengers on the Helsinki–Tallinn route and needed a cohesive digital signage solution for multiple onboard areas (ice-cream bar, hamburger bar, pizzeria, snack bar, entrance and shop). Electrosonic Lightinen selected CAYIN Technology to provide the signage system, specifying CAYIN’s SMP-PRO2 media players and CMS content management server to meet the vessel’s fast-paced retail and foodservice needs.

CAYIN Technology implemented a networked system of 29 displays, each paired with an SMP-PRO2 media player and managed via CAYIN’s web-based CMS. The deployment includes 10 coordinated snack-bar screens with distinct menus and price tickers and multiple screens in the shop and entrance showing ads and pricing, enabling real-time updates, targeted promotions and simplified content control across the vessel’s passenger-facing areas.

Tallink Star Shuttle