Case Study: CYFRA+ (CANAL+ Cyfrowy) boosts in-store engagement across 188 points of sale with CAYIN Technology digital signage

CYFRA+ leads digital signage at points of sale in Poland with CAYIN solution

CYFRA+, the Polish digital satellite platform operated by CANAL+ Cyfrowy, needed a way to attract and inform customers at points of sale to grow its subscriber base and increase dwell time. To address this, CYFRA+ selected CAYIN Technology’s digital signage solution — deploying CAYIN SMP-PRO3 media players (SMP-PRO3 x300) together with the CAYIN CMS PERFORMANCE server to drive a large-scale, centrally managed screen network.

CAYIN Technology’s system was implemented (with integration by NARROWCASTING and distribution support from Veracomp) across 188 CYFRA+ points of sale in the first rollout of a planned 300-display network, using 37" and 42" LCDs with zoned video, banners and tickers. The centrally managed CAYIN SMP-PRO3 players and CMS enabled simultaneous regional updates and scheduled playlists, improving promo visibility and customer engagement; the deployment is cited as one of Poland’s largest digital signage projects and has given CYFRA+ a scalable platform to maximize point-of-sale impact.

CYFRA+

Krzysztof Miodek

Trade Marketing Coordinator