Case Study: 2014 FIFA World Cup achieves enhanced fan experience and real-time stadium-wide digital signage with CAYIN Technology

Celebrate the 2014 FIFA World Cup with Digital Signage

The 2014 FIFA World Cup in Brazil needed a large-scale digital signage system to give tens of thousands of fans clear views, timely event information, wayfinding and sponsor messaging across the new Arena Pantanal Stadium in Cuiabá. To meet those needs, CAYIN Technology was selected to deliver a complete solution—including 200 SMP-WEB4 media players and three content management servers (CMS-80 x1, CMS-20 x2)—to support live broadcasts, schedules, kiosks and real-time advertising.

CAYIN Technology installed 200 SMP-WEB4 units connected to more than 200 LED and LCD screens and deployed three CMS servers to centrally manage content and scheduling; administrators can remotely manage up to 290 players. The deployment enabled live AV-in broadcasts to grandstands, VIP rooms, concessions and information kiosks, improving fan experience, enabling timely sponsor promotion and streamlining operations across the 44,000‑seat venue.

2014 FIFA World Cup