Case Study: BolognaFiere achieves dynamic, high-impact visitor engagement with CAYIN Technology's digital signage solution

BolognaFiere - Customer Case Study

BolognaFiere, a major exhibition centre in Bologna, Italy, needed a modern internal digital signage system that matched its high‑tech, multi‑hall environment and could support exhibitors’ communication needs. Working with integrator Kennell Digital Distribution, they chose CAYIN Technology’s digital signage solution—deploying SMP‑WEBPLUS players (x13) and the CMS‑PERFORMANCE platform—to create the “Fair TV” network.

Kennell rolled out CAYIN SMP‑WEBPLUS units with 62″ LCDs across entrances, links between pavilions, restaurants and press rooms, while CAYIN’s CMS‑PERFORMANCE servers provide central, web‑based content and transmission control. The CAYIN solution enabled organisers and exhibitors to promote activities, broadcast event schedules and news, deliver targeted/customized content, and better engage visitors—maximizing the impact of on‑site publicity and integrating with other communication tools.

BolognaFiere