Case Study: FunLuvin’ Fleecewear cuts production costs by 60% with Cavela

FunLuvin’ Fleecewear - Customer Case Study

FunLuvin’ Fleecewear, a bold fleece apparel brand, was struggling with high production costs and an unreliable supplier that threatened the future of the business. Founder Kelli O’Keefe needed a cost-effective sourcing partner that could maintain quality and keep up with demand, leading her to partner with Cavela.

Cavela implemented a new sourcing solution, enabling a smooth transition from the previous supplier while ensuring product integrity. This partnership cut FunLuvin’ Fleecewear's production costs by 60%, freeing up capital for growth and marketing. Cavela also provided clear communication and proactive support, becoming a true long-term partner for the brand.

FunLuvin’ Fleecewear

Kelli O’Keefe

Founder