Case Study: Shakey's Pizza achieves 10M organic views with Cave Social

Shakey's Pizza drives 10 million organic views with Cave Social

Shakey's Pizza, a historic pizza chain, faced the challenge of moving beyond simply showcasing food on social media to instead highlight the playful brand experience and legacy that sets them apart. They partnered with Cave Social for a comprehensive social media strategy, content creation, and video production service.

Cave Social developed a strategy that told the brand's unique story, producing 150 pieces of custom content that replicated the in-restaurant fun online. This approach led to over 10 million organic views across social media in six months, including several videos surpassing one million views, and drove significant growth in engagement.

Shakey's Pizza