Case Study: BMW boosts consent engagement with Cavai’s Christmas quiz

By making less intrusive ads, we created a more positive and receptive audience

BMW needed a way to grow its consent-based customer database after GDPR limited direct communication with existing contacts. The Norwegian marketing team also needed a digital campaign that could build awareness and engagement without relying on price or a new car model, while supporting its goal of reaching 200,000 consents by 2025.

Cavai helped BMW launch a Christmas calendar quiz through its advertising platform, developed with Good Morning Naug and Vizeum, to make the brand experience more interactive and less intrusive. The campaign delivered strong engagement, with 80% participation, an average of 60 seconds spent interacting, and 170,000 in-ad actions, showing that Cavai’s quiz format created a highly receptive audience.

BMW

Thea Sletengen Høgh

Campaign Manager