Case Study: Granada Secondary Glazing generates high-quality CPD bookings with Causeway CPD

How Granada secondary glazing worked with Causeway CPD to generate high quality CPD bookings

Granada Secondary Glazing, a UK-based secondary glazing specialist, faced a challenge in generating high-quality Continuing Professional Development (CPD) bookings due to the limited size of its commercial prospecting team. The company turned to Causeway Technologies and its Causeway Enhance service to find a solution that would not strain its internal resources.

Causeway implemented a telemarketing campaign to directly connect Granada with architects across the UK. The solution quickly generated several high-quality CPD enquiries from firms actively working on relevant projects. This partnership with Causeway enabled Granada to maintain a strong CPD presence and reach new specifiers without utilizing the limited time of its internal sales team.

Granada Secondary Glazing

Lewis Hartley

Marketing Manager