Case Study: Edel Grass boosts specification-led marketing with Causeway SpecifiedBy

Edel Grass - Customer Case Study

Edel Grass, a global manufacturer of artificial grass for sports and landscaping, needed to enhance its UK specification pipeline with higher quality leads. The company wanted deeper insights into upcoming projects and the architects researching products at an early stage. To meet this challenge, they turned to Causeway Technologies and leveraged their SpecifiedBy platform.

Causeway's SpecifiedBy solution provided Edel Grass with important analytics and visibility into which specifiers were viewing their products. This gave their marketing team direct access to interested parties and their project requirements. By making every product attribute searchable, Causeway SpecifiedBy made it easy for architects to find the technical information they needed, directly supporting Edel Grass's specification-led marketing strategy.

Edel Grass

Frank Herbrink

Marketing Manager