Case Study: Sika Waterproofing builds a proactive sales pipeline with Causeway Enhance

Building a proactive pipeline for Sika Waterproofing with Causeway Enhance’s telemarketing support

Sika Waterproofing faced a challenge in proactively generating new business opportunities. Their Area Technical Managers were occupied with extensive technical responsibilities, leaving little time for prospecting. They needed an external partner to deliver high-quality leads and secure meetings, as well as to drive attendance for their important Continuing Professional Development (CPD) sessions. To address this, they partnered with Causeway Technologies using their Causeway Enhance telemarketing support service.

Causeway Technologies implemented a tailored strategy that used targeted data to identify and engage key construction industry decision-makers. Their efforts secured over 70 qualified appointments and generated a project pipeline valued at approximately £390,000 for Sika. This solution successfully expanded Sika's market reach, improved CPD engagement, and allowed their technical managers to focus on their core responsibilities.

Sika Waterproofing

Peter Cowan

Sika Regional Sales Manager North / Scotland