Case Study: Aggregate Industries boosts product specification in the UK concrete market with Causeway Enhance

How Aggregate Industries boosted product specifications in the UK concrete market with Causeway's telemarketing team

Aggregate Industries, a UK manufacturer of construction materials, faced the challenge of reaching key decision-makers like developers and structural engineers early in the project specification phase. Their internal team struggled with the time-consuming process of identifying and connecting with these contacts, which prevented them from effectively influencing material selection. To address this, they partnered with vendor Causeway Technologies and its service, Causeway Enhance.

Causeway Technologies implemented a solution involving targeted telemarketing outreach and appointment scheduling. This strategic approach allowed Aggregate Industries' internal team to focus on relationship building. The results were significant, with Causeway securing appointments with top developers and engineers, leading to the specification of over 250,000m³ of materials and greatly enhanced process efficiency for the customer.

Aggregate Industries

Sarah James

Senior Marketing Business Partner, RMX Division