Case Study: SXSW raises over $100,000 in one week with CauseVox

We Started SXSWcares and Raised Over $100,000 in One Week

CauseVox helped launch SXSWcares in response to the Japan tsunami, with the challenge of quickly mobilizing the SXSW community to raise disaster relief funds while ensuring 100% of donations went to the American Red Cross. The team set an initial goal of $10,000 and wanted to act fast without appearing to capitalize on the tragedy.

They registered a domain and launched a CauseVox site within 30 minutes, covered transaction fees, and drove awareness through social media, influencers, session speakers (including Guy Kawasaki and Brian Solis), livestreams, media outreach, and grassroots partners. The campaign exceeded its goal, raising over $100,000 in one week and sparking momentum for a broader movement.

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