Case Study: TrickleUp achieves branded, streamlined supporter fundraising with CauseVox

TrickleUp Integrates CauseVox Into Their Website

Trickle Up, a nonprofit that fights poverty, wanted to add peer-to-peer fundraising to their site while keeping a seamless, branded experience for supporters. To make it easy to find and act on, they added a prominent "MyCircle" call to action on their donation page that explains how supporters can fundraise (birthday drives, sports events, team efforts, or other creative ideas).

Clicking MyCircle takes visitors to Trickle Up’s fully customized CauseVox campaign—branded with their colors, background image, and a custom domain—where supporters can create personal pages or teams. The streamlined design lets donors give in two easy steps, simplifying participation and helping Trickle Up scale their fundraising efforts.

Trickle Up