Case Study: The Blind Project achieves over $20,000 in online donations with CauseVox

The Blind Project raised $20,000

The Blind Project rescues and empowers women from the commercial sex trade in Southeast Asia, teaching job skills and providing employment through its Biographe fashion line. Facing the need for effective online fundraising, the organization experimented with a celebrity spokeswoman who wanted to turn her birthday into a donation-driven campaign but needed an easy, branded way to reach supporters.

Using CauseVox’s customizable platform in a pilot program, the spokeswoman launched a birthday fundraising page that matched The Blind Project’s branding and used social media, video storytelling, personal outreach, and event positioning to drive donations. The campaign raised over $20,000 online and highlighted lessons about consistent branding, the awareness boost celebrities bring (though conversion rates mirrored non-celebrities), and the value of strong personal relationships for larger gifts.

The Blind Project