Case Study: Roots & Shoots achieves $10,000 fundraising goal for literacy & deforestation education in 80 Indonesian schools with CauseVox

Roots & Shoots - Customer Case Study

Adam Hutchison of World Is Just A Book Away partnered with the Jane Goodall Institute’s Roots & Shoots to deliver an eight‑week curriculum boosting literacy and deforestation awareness for children across Indonesia. He needed $10,000 to run the program in 80 schools but found mainstream crowdfunding like Kickstarter unsuitable for nonprofit fundraising and social sharing.

Using CauseVox, Adam launched a campaign supported by videos, Facebook posts and regular blog updates, and added donation tiers that showed concrete impact (from $25 for supplies to $3,000 for a teacher’s yearly salary). The campaign hit its $10,000 goal—raising $4,000 in the first 48 hours—funding the curriculum in 80 schools and reaching over 200 children.

Roots & Shoots

Adam Hutchison

Roots & Shoots