Case Study: Project Renewal raises over $77,000 on Giving Tuesday with CauseVox

Project Renewal Raises Over $77,000 on Giving Tuesday

Project Renewal is a New York–based nonprofit that provides holistic services—shelter, health care, job training, and addiction/mental health support—to help people break the cycle of homelessness and poverty. Traditionally reliant on public and foundation grants, the organization faced the challenge of standing out during a noisy holiday season and launching its first major peer-to-peer online fundraising effort for Giving Tuesday.

They chose CauseVox for its affordable customization and ease of use, then combined a clear, slightly ambitious $50,000 goal with board matching, team-based peer fundraising, quantified impact messaging, strategic email storytelling, and coordinated social outreach. The campaign exceeded expectations—raising over $77,000 on Giving Tuesday—and created a scalable peer-to-peer model Project Renewal plans to use year‑round.

Project Renewal

Joanna Stanberry

Director of Communications