Case Study: National Domestic Violence Hotline raises $53,378 and engages 266 new donors with CauseVox

National Domestic Violence Hotline - Customer Case Study

The National Domestic Violence Hotline, created after the Violence Against Women Act in 1994, offers 24/7 support and has responded to more than 3.5 million calls. After the widely publicized Ray Rice video in 2014, the hotline’s call volume jumped 84% and remained elevated, creating an urgent need for sustained funding. To meet this challenge they launched a GivingTuesday campaign using CauseVox to raise awareness and donations.

Using CauseVox, the hotline ran the #gingerbreadforgood campaign—visualizing impact by counting each $20 donation as one funded call and representing donors with gingerbread figures. Social media, five hosted blog posts, personalized thank-you emails, and donation tipping drove engagement and reduced fees; the donation site saw over 400,000 visits. Over six weeks the campaign raised $53,378 from 329 donors (266 new), produced 2,669 gingerbread men representing roughly 2,668 people helped, and achieved strong board (75%) and staff (44%) participation.

National Domestic Violence Hotline