Case Study: Junior League of St. Petersburg raises $21,831 and mobilizes 65 fundraisers with CauseVox

Junior League of St. Petersburg’s Little Black Dress Initiative

The Junior League of St. Petersburg ran the 2017 Little Black Dress Initiative, a week-long peer-to-peer campaign to raise awareness and funds to combat childhood poverty. Despite strong community support, they needed a more user-friendly online platform so fundraisers and donors could easily engage and donate.

They chose CauseVox for its clean layout, ease of use, and responsive support; combined with an organized social media plan and 65 active personal fundraisers, the campaign raised $21,831.65, exceeded goals, delivered a smooth experience for participants, and will continue using CauseVox for future campaigns.

Junior League of St. Petersburg

Rachael Younger

LBDI Chair