Case Study: Junior League of Atlanta raises $79,561 for the Little Black Dress Initiative with CauseVox

Junior League of Atlanta’s Little Black Dress Initiative

The Junior League of Atlanta (JLA) relaunched its annual Little Black Dress Initiative to raise awareness of generational poverty and set an ambitious $50,000 fundraising goal. Wanting to modernize the effort, JLA partnered with CauseVox to add online peer-to-peer fundraising and faced the challenge of recruiting and supporting personal fundraisers, streamlining donation processing, and keeping momentum throughout the week-long campaign.

JLA combined CauseVox with a focused personal-fundraiser strategy—recruiting 82 fundraisers, setting a $500 starter goal, running an educational kickoff, providing a detailed toolkit and daily one-on-one support, hosting midweek socials, and using corporate matching challenges—to simplify back-office tasks, boost outreach, and drive urgency. The result: the campaign raised nearly $80,000, comfortably surpassing its original target.

Junior League of Atlanta

Liz Loreti

VP of Fund Development