Case Study: IDEO.org achieves over $27,000 in online fundraising with CauseVox

IDEO.org Raised More Than $20,000 in Their Online Fundraising Campaign

IDEO.org, the philanthropic arm of design firm IDEO, aims to eradicate poverty through human-centered design projects around the world. Facing the need to fund its Fellows program and wanting a more distinctive, donor-friendly campaign than their usual donate link and newsletters, the team sought a simple platform that could showcase video content and let donors cover processing fees.

They launched a CauseVox page with a video and promoted it through social media, email and mailing lists, plus word of mouth. The campaign raised over $27,000—boosted by a late surge—funding next year’s Fellowship class and leaving IDEO.org with the takeaway to broaden outreach beyond its existing network.

IDEO.org

Cris Valerio

Innovator in Residence