Case Study: VisArts achieves $150,000 peer-to-peer goal (unlocking $300,000 total with matching gift) with CauseVox

How This Arts Nonprofit Raised $150,000 Using Peer-to-Peer Fundraising

VisArts, a Rockville, MD arts nonprofit serving over 30,000 annual visitors, needed to raise $150,000 in individual gifts to unlock a $150,000 dollar-for-dollar match for its 30th Anniversary Challenge. With a small fundraising team and previously manual donation tracking, Director of Individual Giving Ginger Webber sought an affordable, easy-to-use, and transparent peer-to-peer platform to scale year-end fundraising.

Using CauseVox, Ginger provided ready-made messaging and step-by-step guidance to 25 personal fundraisers, who rallied friends and family with customizable pages and real-time progress tracking. The campaign exceeded expectations—269+ donors contributed to a $300,000 total (including the $150,000 match)—and the improved systems now support plans to expand peer-to-peer outreach and develop a major gifts program.

VisArts

Ginger Webber

Director of Individual Giving