Case Study: The Painted Turtle achieves $38K on #GivingTuesday with CauseVox

How The Painted Turtle Raised $38k With CauseVox On Giving Tuesday

The Painted Turtle is a year‑round medical specialty camp in Lake Hughes, CA that provides free, life‑changing experiences for children with serious illnesses and must raise $4.5–6M annually to operate. Facing declining direct‑mail revenue, difficulty attracting new donors, and incomplete donor contact info, the team set an ambitious $25,000 goal for #GivingTuesday 2017 and turned to a focused online strategy to close the gap.

Using CauseVox to power a seven‑day campaign, the nine‑person development team combined a $25,000 matching gift, peer fundraisers, targeted electronic communications (a prep video email plus three day‑of updates), social sharing, a temporary redirect of the donate link to the campaign site, and a visible progress meter with embedded video. The effort raised $38,330—well past the goal—and gave the organization a repeatable model as they prepared to scale their next giving day.

The Painted Turtle

Pamela Kuhr

Annual Giving Manager