Case Study: Chesapeake Climate Action Network achieves $128,825 in peer-to-peer fundraising with CauseVox

CCAN Used Peer-to-Peer Event Fundraising To Raise Over $128,000

The Chesapeake Climate Action Network (CCAN) is a regional nonprofit that organizes communities to advance progressive climate policy. Tasked with growing individual donations by $45,000 and running its flagship peer‑to‑peer event, the Annual Polar Bear Plunge, CCAN faced limited fundraising capacity (about 1.5 FTE) and an outdated campaign platform that consumed staff time with technical support and onboarding.

CCAN moved the campaign to CauseVox, streamlined sign‑up with custom fields, hired a part‑time plunge coordinator, and rolled out recruitment videos, toolkits, outreach templates, and weekly coaching to retain and empower fundraisers. The three‑month campaign exceeded its $100,000 goal, raising $128,825 with 237 personal fundraisers, while reducing technical overhead and improving fundraiser support and retention.

Chesapeake Climate Action Network

Kelly McLaughlin

Director of Donor Engagement