The Cause Agency
14 Case Studies
A The Cause Agency Case Study
Raquel's Wings for Life, a nonprofit providing flights for cancer patients, faced a challenge with low registration for its primary Eighter From Decatur Bike Race fundraiser and had no budget for promotions. The Cause Agency was enlisted to help increase participation for the critical event.
The Cause Agency implemented an organic social media campaign and created an email marketing program from scratch. Their efforts increased rider registrations by 480%, helping raise $11,575 after expenses. The funds were equivalent to nearly 40 patient flights, making the event a tremendous success.