The Cause Agency
14 Case Studies
A The Cause Agency Case Study
The Cause Agency was engaged by Don’t Forget to Feed Me, a nonprofit providing pet food to owners in need, to help them exceed their previous fundraising results for North Texas Giving Day. Their challenge was to raise more than the $35,000 they had garnered the year prior.
The Cause Agency implemented a social media marketing plan, creating daily posts with engaging copy and imagery, running online ads, and managing a Facebook event page. This strategy successfully helped Don’t Forget to Feed Me raise a total of $38,213, which included a $2,500 prize, and drastically increased their social media engagement.