Case Study: Amphibian Stage boosts digital production visibility with The Cause Agency

Amphibian Stage earns 34 coverage pieces and 1.24 billion estimated reach with The Cause Agency

Amphibian Stage, a local theatre company, faced the challenge of promoting its new digital audio production during the COVID-19 pandemic. They contacted The Cause Agency for public relations assistance to raise awareness for their pivot from an in-person play.

The Cause Agency implemented a strategic PR campaign, identifying and contacting 238 targeted news outlets. This effort resulted in 34 pieces of coverage, including features in The New York Times, with an estimated 533,000 views and an online reach of 1.24 billion.

Amphibian Stage