Case Study: Dunkin Diamonds achieves 2x online orders with CausalFunnel

Improving the online orders by 2x for dunkins diamonds

Dunkin Diamonds, a renowned jewelry store chain, faced challenges converting its online visitors into paying customers. Their high cart abandonment rate was driven by the lack of specialized in-store discounts and multi-item purchase incentives on their website. To address this, Dunkin Diamonds partnered with CausalFunnel to leverage its AI-driven intent prediction technology.

CausalFunnel's solution analyzed real-time visitor behavior to identify shoppers with high purchase intent. This allowed Dunkin Diamonds to target those visitors with personalized offers and promotions, finally extending their in-store discounts and multi-piece incentives to the online experience. The implementation of CausalFunnel's technology resulted in a 200% increase in online orders.

Dunkin Diamonds