Case Study: TadiBrothers achieves 87% ROAS growth with CausalFunnel

87% Increase in ROAS Made a Million Dollar Budget 2x Efficient

The customer, TadiBrothers, a provider of vehicle safety solutions, was struggling with a stagnant return on ad spend (ROAS) of 1.98 for its Google Ads campaigns. This underperformance limited profitability and prevented the company from scaling its advertising. TadiBrothers turned to the vendor, CausalFunnel, for help optimizing its Google Ads.

CausalFunnel implemented its AI-driven Ads Optimizer service. The solution involved optimizing the Google Shopping feed, refining ad targeting with machine learning, improving landing page engagement, and discovering new user segments. As a result, TadiBrothers achieved an 87% increase in ROAS, reaching 3.33 within seven months, which made their advertising budget significantly more efficient.

TadiBrothers