Case Study: Varaluz Lighting achieves faster product launches and fewer returns with Catsy PIM + DAM

Varaluz Lighting cuts collection launches from 22 weeks to 5 weeks with CATSY

Varaluz Lighting, a luxury decorative lighting brand, faced significant challenges managing its extensive product catalog across multiple sales channels. Its product data was fragmented and error-prone, leading to long collection launch cycles and a high rate of product returns. To address this, Varaluz selected CATSY's PIM and DAM solution to serve as a single source of truth for all product information and digital assets.

By implementing CATSY, Varaluz centralized its product data management and automated syndication. The results were transformative: collection launch timelines were reduced by 77% from 22 weeks to just 5 weeks. Furthermore, product-related returns dropped by 44%, and errors in showroom catalog data fell from 41% to under 2%, all achieved without adding to their team size.

Varaluz Lighting