Case Study: HubSpot achieves personalized, high-performing email marketing with CATSY PIM and DAM

HubSpot boosts email open rates by 14.31% with CATSY

The customer, HubSpot, faced the challenge of creating generic email campaigns that lacked personalization and were powered by manually updated, often inaccurate product data, which hindered engagement and results. To address this, they utilized the vendor CATSY's PIM software with MCP integration.

The solution implemented by CATSY provided a centralized product database that integrated directly with HubSpot via the Model Context Protocol (MCP), enabling real-time, dynamic product data in emails. This allowed for highly personalized, product-centric campaigns and advanced segmentation. The results were significant, including segmented campaigns achieving 14.31% higher open rates and 100.95% higher click rates, a 40% reduction in campaign production time, and an overall email marketing ROI of $36 for every dollar spent.

HubSpot