Case Study: Woods Hole Oceanographic Institution achieves self-sufficient online fundraising and marketing with Cathexis Partners and Luminate Online Marketing

Woods Hole Oceanographic Institution becomes self-sufficient with Cathexis Partners

The Woods Hole Oceanographic Institution (WHOI), a nonprofit dedicated to ocean research, sought to transition from disparate marketing tools to a unified online fundraising and marketing platform. They partnered with Cathexis Partners to implement and customize Luminate Online Marketing, aiming to integrate it with their existing donor database and achieve self-sufficiency in managing the platform.

Cathexis Partners implemented and configured the Luminate Online platform for WHOI, creating customized donation forms, a unique peer-to-peer crowdfunding site, email templates, and event calendars. The solution provided by Cathexis Partners enabled the WHOI team to become fully self-sufficient. The institution now independently manages multiple fundraising events, marketing emails, and donation forms, eliminating the need for ongoing outside help.

Woods Hole Oceanographic Institution