Case Study: Hackensack Meridian Health Foundation boosts DIY peer-to-peer fundraising with Cathexis Partners

Hackensack Meridian Health Foundation boosts DIY fundraising to $200K with Cathexis Partners

Hackensack Meridian Health Foundation was successfully using do-it-yourself (DIY) peer-to-peer fundraisers but found that its ad-hoc setup process for each constituent was too time-consuming for its small staff. The nonprofit turned to its long-time partner, Cathexis Partners, for a more efficient solution built on its Blackbaud TeamRaiser platform.

Cathexis Partners implemented a streamlined, self-serve web page that consolidated multiple DIY fundraising options. This solution allowed constituents to set up their own fundraisers without staff assistance. As a result, the pilot program saw dramatic growth, from raising an average of $30,000-$50,000 annually to $80,000 in 2019 and over $200,000 in 2020. The solution from Cathexis Partners saved the foundation valuable staff time and provided a single, easy destination for constituents to begin fundraising.

Hackensack Meridian Health Foundation