Case Study: Georgia Public Broadcasting boosts donor engagement with Cathexis Partners

Georgia Public Broadcasting boosts donor engagement with Cathexis Partners, reaching 51% open rates

Georgia Public Broadcasting (GPB) wanted to improve donor retention and encourage use of its GPB Passport streaming benefit. The challenge was to deepen engagement with donors by personalizing their experience. Cathexis Partners was engaged to help develop a strategy using the organization's data and systems.

Cathexis Partners implemented a solution that used personalized email campaigns. They set up efficient templates and helped GPB send monthly emails with program recommendations based on watch history, activation reminders for inactive accounts, and welcome messages. As a result, Cathexis Partners helped GPB achieve remarkable email engagement rates, including up to 51% open rates and 6% click-through rates.

Georgia Public Broadcasting (gpb)