CaterTrax
11 Case Studies
A CaterTrax Case Study
A CaterTrax partner at a transportation company location struggled to capture on-site lunch business because a single central production site forced customers to walk across hot Arizona heat, employees only had 40-minute breaks, and many patrons lacked access to computers or smartphones. The partner turned to CaterTrax and its Take-Out Module to find a way to reach customers who preferred delivery or had limited time.
CaterTrax implemented the Take-Out Module with one main delivery zone, a dedicated staff member for online orders, strict 30-minute delivery standards, insulated packaging, and an expanded menu plus targeted marketing. The result: Take-Out orders grew from about 17–20/day (~$500/week) in year 1 to roughly 40–45/day (~$1,500/week) by year 4, while the partner gained at least one new daily customer on average.
Leading Transportation Company